Facebook by far most widely used social networking website by travel business owner.

The Use of Social Networking Sites Facebook by far most widely used social networking.
site. Sites Used by Social Media Users
Both read and post on this social networking site
Read this social networking site
Post on this social networking site

Facebook.com
65%
25%
10%

MySpace.com
31%
59%
10%

Twitter.com
20%
72%
8%

Linkedin.com
16%
77%
7%

Friendster.com
7%
85%
7%



One of the most talked about social media sites in travel, TripAdvisor is used by only 10% of all leisure travelers; slightly higher among the social media users (12%)

One of the most talked about social media sites in travel, TripAdvisor is used by only 10% of all leisure travelers; slightly higher among the social media users (12%) Sites
Total Leisure
Social Media Users
Non Social Media Users
Sites
Total Leisure
Social Media Users
Non Social Media Users

TripAdvisor.com
10%
12%
8%
Bookit.com
3%
3%
2%

Disney.com
10%
11%
8%
Travelweb.com
2%
3%
2%

Linkedin.com
8%
15%
0%
Gay.com
2%
3%
1%

Answers.com
7%
9%
5%
LastMinuteTravel.com
2%
2%
1%

Kayak.com
7%
7%
6%
Usmagazine.com
2%
2%
1%

Oprah.com
6%
8%
4%
Bebo.com
1%
3%
0%

Lowestfare.com
4%
4%
4%
Friendster.com
1%
3%
0%

Rottentomatoes.com
4%
6%
2%
Secondlife.com
1%
2%
0%

Drudgereport.com
4%
5%
3%
VirtualTourist.com
1%
1%
1%

Vacation.com
3%
5%
2%
Mobissimo.com
1%
1%
0%

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